Case Study: Me.Expert
A personal online brand builder for professionals.
Me Expert Web Solutions (Unregistered)
Me.Expert focuses on helping professionals build their online personal brands.
Project Requirements
- It can showcase a user's portfolio, resume, and blog.
- It provides subdomains of premium domains to meet users' needs. This eliminates the need for domain registration, saving users costs.
- It requires minimal configuration, but the visible content of the pages can be largely customized.
- It facilitates customer acquisition for users.
Project Overview
The founders of Me.Expert identified a pain point: websites designed to help professionals build their online personal brands lacked sufficient functionality.
They couldn't effectively help users acquire sales leads, let alone close deals.
Me.Expert's ultimate goal is to help users acquire and close deals online!
The Challenge
- High R&D costs.
- Premium domains have higher renewal and acquisition costs.
- The initial UI design should cover as many people as possible.
- Marketing costs are high, and SEO is challenging.
The Approach & Solution
- Found an angel investor, alleviating funding pressure.
- Found a well-designed template, perfect for developers.
- Paid training from a renowned SEO expert in Singapore to improve the website's search engine ranking.
The Results
The portal landing page
The portal admin page
A user's home page
